Editorial Design
Lumine
For the Reflective and Inspired
An introspective lifestyle magazine that uses mood-driven editorial design and Dark Academia aesthetics to encourage slower, more reflective ways of living.
The Challenge
A counter to the endless scroll
Contemporary lifestyle media is fast and algorithm-driven, built to be scrolled past. Lumine was designed as a deliberate counter to that. Instead of quick content, it reimagines the magazine as a slower, more intentional editorial experience, centred on mood, reflection, and the romanticism of everyday life, and made to be sat with rather than skimmed.
The Approach
A lifestyle explored through moods
Each issue of Lumine takes on a distinct mood, and that mood shapes everything: palette, imagery, pacing, and layout. The visual language draws on Dark Academia, romantic and quietly luxurious, using warm shadows, tactile textures, and poetic serif typography. Minimal grids and elegant type carry the sophistication while letting the photography and texture breathe.
I designed the concept, masthead, typographic system, three covers, and the editorial spreads, along with a set of custom flower illustrations drawn in Procreate. A recurring bar motif runs through the layouts, echoing the ribbon bookmarks and strings of a journal, a small detail that ties the issues together and makes the magazine feel like a personal, kept object.
Lumine offers a quiet space for reflection, art, and creative living: a magazine designed to slow the reader down and invite deeper attention.
Reader Interaction
A pause within the reading experience
Designed as an insert within the magazine, the envelope invites readers to respond by hand rather than through a comment section or digital form. It extends Lumine's slower editorial philosophy into a physical ritual, encouraging reflection, personal writing, and a more intimate relationship with the issue.
By asking readers to write in, Lumine becomes a two-way exchange: not just something to consume, but something to sit with, respond to, and keep.
Editorial Events
The magazine beyond the page
A sponsored event poster expands Lumine's editorial world beyond the page. Created around a featured article, it promotes a meet-the-author event hosted by the magazine, turning editorial content into a shared cultural experience.
It keeps Lumine's atmospheric, literary tone while working as a clear event piece, showing how the identity adapts across a launch campaign that supports not only reading, but gathering and conversation.
Reflection
What I'm most proud of
I'm proudest of the contents page and the recurring bar elements that act like bookmarks or journal strings, small touches that make the magazine feel tactile and kept. The mood-per-issue concept also means a lot to me; it came out of a long stretch of brainstorming and became the idea that holds the whole publication together.